3 Ways to Learn About Digital Marketing
Even if you work in digital marketing, the term itself can feel vague. Does it mean everything? Does it mean nothing? Did I put those clothes in the drier? But, as marketers, it’s essential for us to have a grasp of the digital space. These digital learning resources can spruce up your resume or help you transition into digital marketing. I’ve seen the expansions in marketing and technology just over the last five years. To stay current and achieve your career goals, life-long learning is imperative. With Pew Research estimating 90% of American adults using the internet, you have a wonderful opportunity to reach your market. Free online learning is at your fingertips, so find a Wi-fi connection, a cup of strong coffee, concentration, and a notebook. Let’s get digital, digital!
Google Digital Garage
Everyone knows about Google, Google is well, Google. When we consider a key element to digital marketing like SEO (search engine optimization), Google is the primary place we go to. So, to learn about SEO why not go straight to the source? Google Digital Garage offers 126 courses, with some including a certification. The titles of the courses include Fundamentals of digital marketing, Make sure customers find you online, Machine Learning Crash Course, and Learn about Agile project management and SCRUM. As you can see, this covers a wide variety of topics. With Google providing these resources you can remain up to date on what’s going on in the digital space. Their Fundamentals of digital marketing is a great refresher for those who’ve been in marketing for a while. It also gives newbie marketers a solid foundation of knowledge to start with.
HubSpot
Similar to Google, Hubspot is known as a company that is respected by most marketers. This makes HubSpot is another great resource for you to head over to. HubSpot offers course titles like Content Marketing, Social Media, Inbound Sales, and Email Marketing. Some of the courses also come with free certifications you can include on your resume, portfolio, or LinkedIn. In addition to their courses about digital marketing, they offer courses to help you understand how to use HubSpot. This can be useful if the company you work for or want to work for uses this popular marketing software. Take time to look through the different courses to see which ones can be smart next steps for you. While you’re on their website I also recommend you take a look at their blog. HubSpot has tons of valuable information to help you with digital marketing and find success in your business or professional career. Their blog is an additional resource you will be able to refer to from time to time.
Boston University via edX
If you’re looking for an experience that mirrors a college experience, I recommend the Strategic Social Media Marketing course being offered by Boston University. This class starts on October 22, 2020. The class is a 6-week course where you should expect 4-6 hours of commitment per week. They do expect you to have some fundamental understanding of marketing prior to and in order to get a verified certificate it would cost you $399. Despite the price of the verified certification, you can learn for free. The course is being taught by Barbara Bickart, Senior Associate Dean and Associate Professor of Marketing at Boston University.
